Search ads in Apple Maps will provide a great incentive system for local businesses to care about the platform, but it appears to be a bridge too far for users. It’s a problem of Apple’s own creation.
Apple Maps is gaining new ways for businesses to care about the platform
Apple Maps is gaining new ways for businesses to care about the platform
Advertising isn’t inherently evil, but Apple’s work to make users wary of surveillance capitalism has become a double-edged sword.
We’re all more aware of the dangers of data collection and its misuse. That also means we’ve been programmed to reject all forms of advertising.