The European Union has decided not to add Apple Maps or Apple Ads to list of online services sufficiently large enough to come under the purview of the Digital Markets Act.
EU probe concludes that Apple Maps does not qualify to come under the Digital Markets Act
EU probe concludes that Apple Maps does not qualify to come under the Digital Markets Act
When the EU first announced a list of gatekeepers, they included six Big Tech firms, ranging from Apple to ByteDance, then the owner of TikTok. In November 2025, the European Commission began investigating Apple Maps and also Apple Ads, to see if they meet this criteria.
Now according to Reuters, the regulator has decided against designating either service as a gatekeeper.