Apple vice president Oliver Schusser, who leads Apple Music, TV+ and Apple’s sport content initiatives, made some grandiose comments last week in a sit-down interview with the president of the National Music Publishers’ Association, David Israelite. You can watch the conversation in full here.
Most notably, Schusser is asked what he would change about the music industry if he could do it all over again. He replies, “I think it’s crazy that 20 years in, we still offer music for free. It’s a terrible mistake … As a company, we look at music as art, and we would never want to give away art for free”.