Apple today announced an extension of the Apple Business Connect program, which allows companies to submit information about their businesses to Apple to be surfaced in Apple Maps, Siri and increasingly more places across the operating system.
In iOS 18.2, the Mail app will be able to show brand logos next to emails from participating businesses. Next year, the Phone app will be able to identify the incoming call from a business with a logo badge and descriptive name. The enhanced caller ID and branding will help users distinguish legitimate communications from spam and phishing attempts.