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Apple Store is down ahead of ‘Awe Dropping’ iPhone 17 launch

As expected, Apple has taken down its entire online Apple Store ahead of the iPhone 17 launch.

Glowing Apple logo with vibrant blue, orange, and yellow. Text reads: Be right back. We're making updates to the Apple Store. Check back soon. Black background.
Apple Store banner ahead of the “Awe Dropping” event

Apple’s entire range of devices and accessories can still be read on the online Apple Store, but every “Buy” button now goes to a holding page headed, “Be right back.”

“We’re making updates to the Apple Store,” it continues. “Check back soon.”

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