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Apple takes a slice out of a fruit-shaped trademark dispute in EU

In a real-life comparison of Apples and oranges, Apple convinced the EU Intellectual Property Office to partially refuse to grant a trademark, all for being too close to Apple’s logo.

Black Apple logo beside a stylized fruit and keyboard logo, centered over faint yellow stars on a cloudy blue background, suggesting European Union technology or regulation theme
Apple logo [left], Yichun Quinningmeng’s logo [right]

Apple’s lawsuits cover a lot of important and dull areas, such as patent infringement. However, sometimes Apple’s litigious activities can go in some quite unusual directions.

The latest was Apple’s objection to a trademark filing in the EU from keyboard maker Yichun Qinningmeng Electronics Co. MacRumors reports Apple told the EU Intellectual Property Office (EUIPO) that the Chinese keyboard company’s logo was too close in design to Apple’s logo.

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