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Apple taps into TikTok’s sibling app Douyin to sell iPhones in China

Apple is leaning into TikTok’s massive influence in China by opening a Douyin storefront where fans can buy iPhone and more with Douyin Pay.

Smartphone screen displaying the TikTok logo and Chinese characters on a black background, surrounded by a gradient of teal and red.
Apple tests China’s TikTok Pay in App Store

Douyin is China’s version of TikTok — ByteDance, the parent company of TikTok, owns both platforms. However, Douyin is exclusive to mainland China and Hong Kong and is subject to Chinese censorship and regulation.

Like TikTok, Douyin is wildly popular. The app sees more than 760 million monthly active users.

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