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Apple Upgrade plan to preload your data nixed over privacy optics

Apple reportedly evaluated giving Apple Upgrade buyers with iPhones that came with all their previous iPhone’s data preloaded, but that didn’t make the final cut.

Apple devices including iPad, iPhone, MacBook, and Apple Watch arranged on a desk, with a colorful Apple Upgrade banner above them in a modern home office setting
Apple Upgrade could have had more options for the iPhone

Apple Upgrade is a lease in the US rather than a loan and so it’s different to the iPhone Upgrade Program it replaces, but it could have been more different still. According to Bloomberg, Apple at least considered preloading a user’s data.

It’s been described as a “white-glove component” of the program. That means it was to mark out Apple Upgrade as a premier service, just as you could once have had the 20th Anniversary Mac delivered and set up for you.

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