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Apple Vision Pro Personas may be improved with Apple’s new acquisition

A low-profile firm that makes software to create virtual avatars has been acquired by Apple, perhaps to improve Personas in Apple Vision Pro.

Close-up of sleek virtual reality headset lying on a table, with reflective dark front visor, soft gray fabric strap, and blurred indoor background with warm natural light
Apple Vision Pro could see improvements to its Personas feature during video calls

Following its acquisition of firms that may help with new features in Apple Creator Studio, Apple has now also bought a firm that specializes in avatars. Animato, Inc, develops avatar software specifically for use in video chats and lessons.

The company appears to have no website, unless Apple has already removed it, and no social media presence. According to LinkedIn, it was formed by Francesco Rossi in October 2022, and is based in the San Francisco area.

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