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Apple Vision Pro won’t break 500k sales in 2024, even with international expansion

The Apple Vision Pro probably won’t break half a million sales before the end of the year, predicts analysts, with it predicted to endure a massive drop in U.S. sales heading into the fall.

Black, glossy virtual reality headset with cameras on the front and white cushioning on the inside.
Apple Vision Pro

Apple’s release of the Apple Vision Pro has been extremely gradual and in relatively low figures relative to other hardware. Due to how it’s been handled, the sales of the headset aren’t thought to even reach the half-million point in 2024 at all.

According to analysts at IDC speaking to Bloomberg, the glacial sales of the Apple Vision Pro has so far failed to reach over 100,000 units per quarter.

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