Ahead of the iPhone 16 launch, resurgent Xiaomi took Apple’s global smartphone sales second-place spot, but the slip is only temporary.
iPhone 15 Pro
iPhone 15 Pro
Apple and Samsung bitterly compete with each other to be the top smartphone brand in the world in terms of market share. Both companies do top sales lists, with the lead exchanging throughout the year.
However, according to a research note from Counterpoint Research seen by AppleInsider, Apple slipped down to third place. The Chinese vendor Xiaomi saw enough growth and Apple saw enough of a dip in August for the two to switch positions.