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Apple Watch Series 12 ceramic case rumors continue with new color claims

The 2026 Apple Watch refresh is, once again, speculated to ship with not one, but two premium ceramic options. That’s assuming you can afford them.

White smartwatch with a black rectangular screen resting on a wooden surface, slightly tilted upright, with a blurred background featuring warm colors and indistinct objects
Apple Watch Series 5, in Ceramic

The rumor mill has repeatedly brought up potential changes to the Apple Watch lineup, as well as how it apparently won’t change that much. While bigger changes are still on the horizon, one of the upcoming ones will be material in nature.

Throughout August, the hype for the ceramic version of the Apple Watch Series 12 has increased. In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman adds more fuel to it.

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