The CEO of Apple’s streaming partner and F1 owner Liberty Media says that Apple’s partnership is already energizing fans and reshaping how the sport reaches viewers.
Formula 1 on Apple TV
Formula 1 on Apple TV
In a new CNBC interview, Liberty Media’s CEO, Derek Chang, sat down to talk about Apple’s role in the F1 broadcast ecosystem. Chang seemed excited to discuss Liberty Media’s nascent partnership with Apple.
“We have a great relationship with Apple,” Chang said enthusiastically. “As you know, they came out with “F1 The Movie” this summer, which did $650 million at the gate… I think it brought in new fans, and … continued the energy for existing fans.”