Apple is signaling that its upcoming U.S. Formula 1 broadcast deal will extend far beyond streaming races, positioning the partnership as a company-wide effort ahead of the 2026 season.
Brad Pitt stars in Apple’s original film F1. Image credit: Scott Garfield/Warner Bros/Apple Original Films
Brad Pitt stars in Apple’s original film F1. Image credit: Scott Garfield/Warner Bros/Apple Original Films
Jim DeLorenzo is Apple’s global head of sports, managing the company’s sports partnerships and broadcast strategy. He spoke at the Autosport Business Exchange in London.
The Autosport Business Exchange is a live industry conference focused on the business side of motorsport, bringing together executives, teams, and media partners. At the conference, DeLorenzo said Apple doesn’t treat major sports agreements as siloed arrangements limited to individual services.