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Apple’s fourth quarter earnings were decent, but the holiday quarter will be vital

While the fourth quarter was good for Apple, analysts only care about the holiday quarter’s massive revenue. A period that will be heavily influenced by the rollout of Apple Intelligence.

Person with glasses waves, standing in front of a background featuring dollar bills and a rising bar graph.
Apple CEO Tim Cook

On Halloween night, Apple offered a treat to investors in the form of its financial results. Its fourth-quarter figures for 2024 hit a lot of good notes for the company.

For a start, the $94.93 billion in revenue it reported for the period is a 6.1% year-on-year increase. In fact, it’s higher than the $91.8 billion Apple reported in its Q1 2020 results.

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