Apple’s iPad shipments climbed sharply in 2025, driven more by a market correction and vendor behavior than by product innovation.
iPad shipments surged in 2025
iPad shipments surged in 2025
In 2025, global tablet shipments went up by 9.8% compared to the previous year, hitting around 162 million units. It was the best annual performance for the tablet market since the big jump in 2020 due to the pandemic.
However, Omdia warned that the recovery wasn’t consistent and was already showing some cracks.