As buyers tried to beat tariff-forced price increases that haven’t yet materialized, Apple’s iPad lineup recorded notable growth in the second fiscal quarter of 2025.
Apple’s latest iPad Pro refresh probably didn’t hurt sales.
Apple’s latest iPad Pro refresh probably didn’t hurt sales.
Apple shipped almost 13 million tablets in the period and remains the planet’s best-selling tablet maker. Data shared by IDC Research shows that Apple shipped 12.7 million units in the second fiscal quarter. The figure represents 2.4% year-over-year growth for Apple’s tablet business.
Apple has three iPads to thank in particular, including tablets at opposite ends of the price range.