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Apple’s iPhone breaks sales record as smartphone market recovers

Apple’siPhone has achieved record-high sales volume for a third quarter of the year, while the global smartphone market continues to recover.

A hand holds three smartphones in gold, silver, and white, each with triple rear cameras, against a textured gray background.
iPhone 16 Pro models

The third quarter of 2023 was dismal for the Mac, but new figures from Canalys show that the iPhone had record sales that were only fractionally beaten by Samsung.

The two firms were so close that Canalys actually lists them both as having 18% market share, but says Samsung’s sales saw it “narrowly defending its pole position.” Apple’s 18% is a 1% improvement year over year from Q3 2023, but Samsung’s is a fall of 3% in the same period.

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