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Apple’s lowest-selling iPhones still crush rival premium flagships

Apple’s lower-priced iPhone models might seem weak at first, but they’re still outperforming nearly every other competitor in the smartphone market.

Two overlapping iPhone 16e smartphones, showing side buttons on one and a colorful, reflective sphere on the screen of the other, against a plain white background.
iPhone 16e

A recent report from Consumer Intelligence Research Partners (CIRP) claims Apple’s low-end phones, like the discontinued iPhone mini and SE models, have struggled. They share that the data comprises under 20% of iPhone sales recently and dropping to just 5%.

The firm argues that the iPhone 16e also faces an unclear future as it replaces the budget-friendly SE model with a higher price point.

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