Apple has confirmed that it will announce new Macs during a week-long event starting October 28. It isn’t the first time it’s taken this route, and I’m absolutely here for it.
Apple could have a lot to unveil through Halloween week.
Apple could have a lot to unveil through Halloween week.
It was the worst-kept secret in tech that Apple was ramping up to announce new M4-powered Macs sooner rather than later. The company has now essentially confirmed as much after Apple SVP Greg Joswiak took to the X social network to tease “an exciting week of announcements” featuring a stylized Finder icon.
As for what we can expect from the M4 Mac event, there’s a lot. M4 chips are clearly going to be the order of the day after the M4 iPad Pro’s debut earlier this year.