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Apple’s new Scandinavian store opens September 20

On the same day that Apple’s iPhone 16 is likely to be in stores, the company is opening a new Apple Store in Sweden.

Green apple logo filled with leaves and a tree at the center, with a leaf on top.
Apple Mall of Scandinavia’s logo, designed by illustrator Henrietta Nyvang in Stockholm

In July 2024, Apple closed its Helsingborg, Sweden store. It’s unusual for a replacement to take months to open, but then it’s even more unusual for that to open 340 miles away.

Yet following the closure of the Apple Vala Centrum store, that is what’s happening. Apple Mall of Scandinavia is now opening on Friday, September 20, 2024.

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