Since 2006, Apple has partnered with the (RED) brand to raise money for The Global Fund, an organization that aims to combat diseases such as HIV/AIDS, tuberculosis, and malaria in Africa. Through this partnership, Apple had long offered a (PRODUCT)RED option for some products, but the color is no longer available at all.
While the (PRODUCT)RED era is over for now, the color could always make a return one day. The upcoming iPhone 18 Pro and iPhone 18 Pro Max will reportedly be available in a “deep red” finish, but this might look more like burgundy than bright red, so it remains to be seen if Apple revives the (PRODUCT)RED brand for that.
(RED) was co-founded by U2 singer Bono, and Apple’s partnership with the brand goes back to the Steve Jobs days. Apple continues to support The Global Fund through its annual Apple Pay donation program, which raised $3 million last year. So, PRODUCT(RED) is over for now, but Apple’s partnership with (RED) remains alive.
Apple offered a variety of iPod, iPhone, and Apple Watch models in (PRODUCT)RED over the years, with some of the most recent products available in the color being the iPhone SE 3, iPhone 14, iPhone 14 Plus, and Apple Watch Series 9. A variety of iPhone cases, Apple Watch bands, and other accessories also came in the color.
This article, “Apple’s (PRODUCT)RED Era is Over, But What About the iPhone 18 Pro?” first appeared on MacRumors.com
Discuss this article in our forums