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Apple’s record-breaking year for Services is a preview for earnings

A few weeks before the holiday quarter earnings report, Apple senior vice president of services, Eddy Cue, has once more written a celebration of successes with Apple Music, Apple TV, and the App Store.

Five smiling people in circular portraits surrounded by colorful app-style icons representing music, photos, cloud storage, security, screens, devices, and accessibility on a clean white background
Apple’s services drove a giant 2025 for Apple

As Cue first did in 2023, Eddy Cue has summarized what he says is the “remarkable growth… and continuous innovation” of Apple Services in “record-breaking” 2025. Saying that the collection from the App Store through Apple Pay had been “shattering records.”

“We marked milestone anniversaries across services, including Apple Podcasts, Music, News, and more — each made possible by the artists, creators, journalists, and storytellers who bring these platforms to life,” he said in a statement. Cue backed up his claims with some specifics:

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