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Apple’s upgraded Siri is late but not lost — the real story is timing

Apple’s next-generation Siri still hasn’t surfaced in shipping software, but the delay aligns more with staged rollout planning and strict reliability standards than with a stalled AI strategy.

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Apple is still teaching Siri to be a better assistant

Apple’s long-promised Apple Intelligence overhaul of Siri still hasn’t appeared in public builds, but the delay reflects deliberate pacing rather than a product in trouble.

The company reset expectations in 2025, announcing that a more personalized Siri with deeper app integration would come in 2026. Since then, reports have suggested that the original spring target faced some testing challenges.

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