Apple Music has announced that rapper, singer and producer Bad Bunny is to lead the halftime show at the 2026 Super Bowl LX.
Bad Bunny — image credit: Apple
Bad Bunny — image credit: Apple
Apple Music took over sponsorship of the NFL’s Super Bowl half-time show in 2022, with its first artist being Rihanna. She was followed by Usher, and then for 2025, the show starred Kendrick Lamar.
Now Apple has announced that Bad Bunny will be the headline act for 2026. The rapper has performed at the Super Bowl before — he first joined Jennifer Lopez and Shakira in 2020 — but this time it’s his own show.