Apple TV is doing great in Brazil, but services chief Eddy Cue says Apple doesn’t have any plans for new content developed in the country.

Apple’s SVP of services, Eddy Cue, says Brazil is Apple TV’s fastest-growing market.

Apple’s SVP of services, Eddy Cue, says Brazil is Apple TV’s fastest-growing market.
During a special press event on February 4, Apple previewed content coming to its streaming service in 2026, with several new films and series set to debut on Apple TV later in the year. However, we didn’t hear much about Apple’s international streaming-related endeavors — until now.
Apple’s Senior Vice President of Services, Eddy Cue, revealed a few key details about the future of Apple TV in an interview with the Brazilian publication Folha de Sao Paulo, spotted by 9to5mac.