New research states that Apple’s iPhone has had a remarkable rise to overtake Samsung in the EU, but that headline claim doesn’t stand up to the gentlest scrutiny.
Figures suggest that the iPhone 15 is particularly popular in Europe
Figures suggest that the iPhone 15 is particularly popular in Europe
In February 2024, research firm Canalys did say that Apple returned to pole position in European smartphone sales during the 2023 holiday quarter. It also said that this meant Apple had overtaken its main rival for the first time in seven quarters.
Now separate research from Stocklytics, based on data from Statista, agrees that Apple has beaten Samsung, and that this has shaken up the market. But it says this is the first time since 2014.