Apple’s resurgence in China after a three-year slump was supposedly helped by a color, with the iPhone 17 Pro’s bright orange option compared to the hue of luxury brand Hermes.
Cosmic Orange iPhone 17 Pro Max
Cosmic Orange iPhone 17 Pro Max
During Apple’s blockbuster Q1 2026 results, revenue from China reversed a three-year slump in sales, increasing 38% year over year. If analysts are to be believed, it may have had something to do with Apple’s color selection.
Prominently featured in marketing, the Cosmic Orange colorway for the iPhone 17 Pro line certainly catches the eye. But apparently, in China at least, it has been linked to another luxury brand.