Frequent iPhone upgraders aren’t just loyal to their smartphones — they’re building entire personal device ecosystems with iPads and Macs at the core.
iPhone and MacBook Pro
iPhone and MacBook Pro
According to recent data from Consumer Intelligence Research Partners (CIRP), iPhone buyers who upgrade their phones more frequently — specifically within two years or less — are more likely to own additional Apple products, such as iPads and Mac computers.
These customers are described as the “fastest upgraders,” and they show a distinct pattern of behavior that sets them apart from those who hold onto their iPhones for extended periods. For example, approximately 67% of all iPhone buyers also own an iPad, and 36% own a Mac computer.