In response to Apple’s latest earnings — and projections for the next quarter’s iPhone 17 sales — investment firm Evercore has increased its target price by $10.
Apple’s new iPhone 17 Pro Max — image credit: Apple
Apple’s new iPhone 17 Pro Max — image credit: Apple
This is the third time in just over a month that Evercore has raised its price, and each time it is primarily down to the high demand for the iPhone 17 range. On September 9, 2025, it raised the target from $250 to $260, then on September 26, it took it to $290.
Now in a note to investors seen by AppleInsider, Evercore has raised the price again to $300.