Apple’s early March string of announcements will include at least five product launches capped off by its triple-location event on March 4, with the budget MacBook and iPhone 17e tipped to appear.

Apple Experience logo for March 2026

Apple Experience logo for March 2026
An “Apple Experience” is being held on March 4, which is widely expected to include multiple product launches. While no-one knows definitively what will be promoted by the company, it will consist of quite a few product introductions.
In Sunday’s “Power On” newsletter for Bloomberg, Mark Gurman writes that Apple is planning three days of announcements. They will take place on Monday, March 2, until Wednesday, March 4.