Jony Ive left Apple to start a design company, and one of his most high-profile jobs so far is designing an EV Ferrari inside and out. Needless to say, it’ll be a controversial vehicle.
LoveFrom was formed by Jony Ive and Marc Newson in 2019 shortly after Ive’s Apple departure. The two were fairly quickly contacted by Ferrari, with a deal being formalized in 2021.
Five years later, the results of this partnership have finally been unveiled in the form of the Ferrari Luce.