Apple has big plans for its F1 streaming service. Image source: AppleLiberty Media CEO Derek Chang said that Formula 1 hasn’t faced the “outlash” executives feared after shifting U.S. broadcast rights to Apple TV in 2026. Chang reported stronger engagement, higher viewership, and positive consumer reaction during early race weekends despite the transition from traditional cable distribution.
“The initial results have been promising,” Chang said during a Wall Street analyst call. He credited Apple’s “tech-forward platform” and new viewing tools, including multiview layouts, data feeds, and onboard camera features, for helping create a more immersive Formula 1 experience.
The comments arrive just months after Apple replaced ESPN as Formula 1’s exclusive U.S. broadcaster under a five-year agreement reportedly worth between $140 million and $160 million annually.