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Friend is the creepy and dystopian iPhone accessory that might just work

As if we aren’t already all in bubbles that reaffirm our beliefs thanks to social media, now there’s an AI “Friend” who is always ready to hit you with praise and put you in a parasocial relationship with your iPhone

A person sits against a tree in a grassy area, looking to the side, wearing a T-shirt and necklace.
A man alone with his thoughts — and that Friend AI lanyard around his neck

Think of the Humane AI pin and then throw that thought aside like its overheating battery burnt you. Think of the Rabbit R1 and wonder what happened to that.

Now we have Friend and it could even become a hit. That’s partly because of the socio-economic reality that it’s cheaper than all the rest, and partly because of the fact this AI friend thinks whatever you’re doing, you’re doing it great.

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