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From iTools to iCloud: Apple’s foray into Subscriptions as a Service

Before iCloud became the backbone of the Apple ecosystem, it spent more than a decade evolving through three distinct services: iTools, .Mac, and MobileMe.

Open software box showing Apple iTools packaging, left panel with large iTools at your service text and toolbox graphic, right panel with detailed descriptions, icons, and screenshots of included tools
iTools, as part of Mac OS 9 | Image Credit: Matt J Fuller

If you’ve got an iPhone, you’ve got an iCloud account. Sure, you might only have the base account, but you’re still signed up for it.

And for most of us, we probably actively engage with iCloud to some degree. After all, iCloud is what Apple uses to store your Messages, Photos, Notes, Contacts, and software backups, and it powers Find My.

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