Higher iPhone 16 builds raise hopes for Apple’s holiday season

Morgan Stanley analysts have raised their iPhone 16 build estimates, signaling stronger than expected demand heading into Apple’s September quarter.

Two smartphones with multiple rear cameras; one is silver with three lenses, and the other is pink with two lenses, both featuring Apple logos.

Renders of the iPhone 17 – Image Credit: AppleInsider

Morgan Stanley’s Greater China Technology Hardware team revised September quarter iPhone builds up 8%, from 50 million to 54 million units. The report claims that the increase comes entirely from the iPhone 16 and iPhone 16 Pro Max, with 2 million more units added to each.

Stronger June quarter sell-through cut iPhone channel inventory below normal levels, opening room for restocking. Morgan Stanley already factored this in, forecasting 55 million September shipments.

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