Apple colors return to PorscheThe livery revives the rainbow-striped look of a 1980 Porsche 935, marking the 75th anniversary of Porsche Motorsport and the 50th anniversary of Apple. It will appear on May 3 at WeatherTech Raceway Laguna Seca.
Porsche based the look on a Dick Barbour Racing Porsche 935 K3 that carried Apple branding during the 1980 season, including an entry at the 24 Hours of Le Mans. Both factory-entered 963 cars will wear it for the fourth round of the IMSA WeatherTech SportsCar Championship, limiting the tribute to a single race.
Oliver Schusser, Vice President Apple Music, Sports and Beats, said the collaboration continues a relationship that began in 1980, when a Porsche race car first carried its logo. The companies are using Laguna Seca to reconnect with today’s motorsport program, but the change is limited to branding.