Rivals have fallen away and while it’s taken a long time to be adopted very widely in the US, it’s practically ubiquitous overseas. Apple’s uphill battle to bring us Apple Pay was a fight that began publicly on September 9, 2014.
Using Apple Pay (with Apple Card)
Using Apple Pay (with Apple Card)
Tell the average American person or American company about Apple Pay and even more a decade on, they will invariably be more wary of its security than, say, Europeans. They need more convincing that it’s safe and this is a direct but unfortunate consequence of how bad the current US financial transaction system is.
According to a Security.org report, 52 million Americans were victims of credit card fraud in just 2023 alone. Unauthorized purchases exceeded $5 billion that year.