Apple goes to great lengths to ensure that its pre-release artwork doesn’t leak ahead of launch. Here’s why those efforts are usually successful.
Apple goes to great lengths to protect its artwork.
Apple goes to great lengths to protect its artwork.
Box art and marketing materials for an unannounced iPhone or iPad rarely reach the general public, thanks to Apple’s strict security protocols.
The company has a comprehensive set of requirements in place for its own employees, third-party personnel, and for the areas where design work is conducted.