Apple has been planning on making an Apple Ring for two decades — and it’s taking its time to ensure this isn’t just clever technology, but instead is a ring so useful that it will be a smash hit.
Render of a possible Apple Ring
Render of a possible Apple Ring
When Steve Jobs launched the iPad, he did it with an extended spiel about how it fit in between smartphones and laptops. He talked about it being a new class of device, a third category, and of how such a thing has to justify its place.
“If there’s going to be a third category of device, it’s going to have to be better… than a laptop or a smartphone,” he said. “Otherwise it has no reason for being.”