With the iPhone 17, Apple rebuilt its front camera around how people actually use it — making the selfie wider, steadier, and more natural in every frame. Here’s how and why Apple said they did it.
How Apple reinvented the selfie camera | Image credit: Apple
How Apple reinvented the selfie camera | Image credit: Apple
Apple announced the iPhone 17 during its September “Awe Dropping” Apple Event. During the event, Apple introduced its entirely reworked, 18 megapixel front-camera system, promising greatly improved selfies.
Business World sat down with Apple’s Senior Product Manager, Meghan Nash, and Apple’s VP of Camera Software, to discuss how the new selfie system came to be.