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How to manage your privacy on iPhone and iPad

Social media sites and advertisers aren’t actually using your iPhone microphone to spy on you, but what’s happening is complex. Here’s how to limit the amount of access Big Tech has to your data, by performing a quick privacy audit.

A man holding an iPhone up to the camera with the caption 'Privacy, that's iPhone'
The iPhone can protect your privacy, and limit what it sends to advertisers. Here’s how – Image credit: Apple

It happens to all of us. You’ll be talking about something, and then later you’ll see an advertisement pop up on Facebook or Instagram. It couldn’t be a coincidence, right?

It might feel like you’re being actively spied on, but you aren’t.

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