Every year, talking heads from big banks pop up in the media to assess iPhone preorder demand at launch. This year, they’re underestimating the iPhone Duo bull in the china shop.
iPhone 18 Pro sales have already started, and analysts are worried for no reason
iPhone 18 Pro sales have already started, and analysts are worried for no reason
For years now, Apple’s September iPhone release includes a Pro and a non-Pro. There have been some exceptions previously, like the iPhone X. There has also been the iPhone Air, and this year, the iPhone Duo.
The iPhone X disrupted the talking head cycle on investor television. The finely-coiffed folks got on broadcast TV and lamented that the iPhone 8 and iPhone 8 Plus weren’t doing as well as the iPhone 7 and iPhone 7 Plus did, and it was a problem for Apple.