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Inexpensive MacBook is the perfect way to get users deeper into the Apple ecosystem

Apple’s low-cost MacBook will fill a long-standing gap in its lineup — and bring a new wave of users into the ecosystem.

Seven colorful Apple laptops arranged in a circular fan, each partially open, showing different pastel colors including blue, green, yellow, pink, purple, and gold on a white background
An AppleInsider rendition of what a multi-colored MacBook ad spot could look like

March 4 marks Apple’s next big announcement day, which it plans to celebrate with three invite-only “experiences” in London, Shanghai, and New York City. If you follow the rumors and speculation, you’ll know that Apple’s allegedly getting ready to add a new, lower-priced MacBook back into its lineup.

I, personally, think this is a brilliant move. Apple could really expand its Mac audience, and here’s why.

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