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iPad is still Apple’s second biggest device despite long term decline

A new report claims that despite overall sales declining, Apple’s iPad continues to sell steadily, and is second only to the iPhone.

An iPad Air displaying colorful widgets and apps on a sofa with a gray textured fabric.
iPad Air 2024

While the iPad dominates the US market, overall it’s sales have been declining, and the latest models reportedly failed to reverse that trend. Nonetheness, the Consumer Intelligence Research Partners (CIRP) says in a new report, that iPad sales are chiefly stable.

Apple does not release detailed sales data, so information such as CIRP’s has to come from surveys. CIRP also does not give actual sales figures though, so its use solely of percentages is only illustrative of the differences between the iPad models.

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