The release of Apple Intelligence should be extremely beneficial to iPhone sales, with analysts believing Apple could be the top smartphone shipper in the world by 2025.
A render of what the iPhone 16 Pro could look like
A render of what the iPhone 16 Pro could look like
Analysts have been bullish about Apple’s future iPhone sales, with some predicting growth of about 10% for the second half of 2024 over 2023’s figures. The improved sales are primarily based on the seeming demand for the iPhone 16 following the WWDC introduction of Apple Intelligence.
However, Counterpoint Research believes that a wider generative AI focus on the market will help the industry enjoy more growth. For Apple, it could be phenomenal.