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iPhone 16 makes up half of India sales in Q2 but the iPhone 16e falters

The iPhone 16 family makes up over half of iPhone purchases in India, but older iPhone models are preferred by value-focused consumers instead of the iPhone 16e.

Three white smartphones with multi-camera setups displayed against a blue and purple background.
Apple’s iPhone 16 lineup

India is an important smartphone market for Apple, not least because of its growing manufacturing efforts in the region. As an emerging market of considerable size, it’s an area of massive potential growth for sales.

On Tuesday, Canalys released a report about the top smartphones sold in India. While Apple narrowly misses out on the top five list, reaching sixth place in Q2 2025, it is said to be helping to reshape the smartphone market in general.

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