A new smartphone forecast shows Apple powering nearly all growth in 2025, though a looming memory shortage threatens to erase the momentum soon after.
iPhone 17 Pro Max
iPhone 17 Pro Max
Worldwide smartphone shipments are expected to reach 1.25 billion units in 2025, which means 1.5% year-over-year growth. The International Data Corporation (IDC) credits the stronger outlook to Apple’s performance during the holiday quarter, a rebound in China, and healthier demand in key emerging markets.
Apple is on track for the strongest smartphone year in its history. The company is forecast to ship 247.4 million units in 2025, a 6.1% increase from the prior year.