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iPhone Air is demonstrably not a failure for Apple

The iPhone Air has been a sales success for Apple according to cellular statistics, and has about more than doubled sales of the plus-sized ancestor.

Close-up of a white iPhone back with single rear camera and flash in a horizontal module, Apple logo centered, against a soft blue background
iPhone Air

After months of rumors surrounding the so-called failure of the iPhone Air, it is taking a larger role in Apple’s lineup than the Plus models have for the last several years. Ookla data published March 22 shows it captures a much bigger share of active devices on the intervet when compared to the iPhone 16 Plus sold the year before.

Ookla’s analysis of global Speedtest data from Q4 2025 places the iPhone 16 Plus at 2.9% of the iPhone 16 generation mix. The iPhone Air reaches 6.8% within the iPhone 17 lineup. The figures reflect active devices observed in real-world network testing.

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