Apple has a busy fall schedule ahead of it for 2026, beyond the usual iPhone launches. Here’s what to expect in September and October.
John Ternus, the incoming Apple CEO, will be fronting the September event
John Ternus, the incoming Apple CEO, will be fronting the September event
Historically, the fall is Apple’s biggest quarter when it comes to launches. Regular as clockwork, September is known as the time Apple brings out a new generation of iPhones and a bunch of other major products.
From Apple’s perspective, it’s perfect timing. It all happens a short time ahead of the lucrative holiday shopping season, with the sales reflected in its quarterly results.